184 Things Real Estate Agents Do

Listed here are 184 typical actions, research steps, procedures, processes and review stages in a successful residential real estate listing transaction that are normally provided by full service real estate brokerages in return for their sales commission.

Depending on the transaction, some may take minutes, hours, or even days to complete, while some may not be needed. More importantly, they reflect the level of skill, knowledge and attention to detail required in today’s real estate transaction, underscoring the importance of having help and guidance from someone who fully understands the process – a Real Estate Agent.

Prelisting Activities

1. Make appointment with seller for listing presentation

2. Send seller a written or e-mail confirmation of listing appointment and call to

confirm

3. Review pre-appointment questions

4. Research all comparable currently listed properties

5. Research sales activity for past 18 months from MLS and public records databases

6. Research “Average Days on Market” for this property of this type, price range and

location

7. Download and review property tax roll information

8. Prepare “Comparable Market Analysis” (CMA) to establish fair market value

9. Obtain copy of subdivision plat/complex lay-out

10. Research property’s ownership & deed type

11. Research property’s public record information for lot size & dimensions

12. Research and verify legal description

13. Research property’s land use coding and deed restrictions

14. Research property’s current use and zoning

15. Verify legal names of owner(s) in county’s public property records

16. Prepare listing presentation package with above materials

17. Perform exterior “Curb Appeal Assessment” of subject property

18. Compile and assemble formal file on property

19. Confirm current public schools and explain impact of schools on market value

20. Review listing appointment checklist to ensure all steps and actions have been

completed

Listing Appointment

21. Give seller an overview of current market conditions and projections

22. Review agent’s and company’s credentials and accomplishments in the market

23. Present company’s profile and position or “niche” in the marketplace

24. Present CMA Results To Seller, including Comparables, Solds, Current Listings

& Expireds

25. Offer pricing strategy based on professional judgment and interpretation of

current market conditions

26. Discuss Goals With Seller To Market Effectively

27. Explain market power and benefits of Multiple Listing Service

28. Explain market power of web marketing, IDX and REALTOR.com

29. Explain the work the brokerage and agent do “behind the scenes” and agent’s

availability on weekends

30. Explain agent’s role in taking calls to screen for qualified buyers and protect seller

from curiosity seekers

31. Present and discuss strategic master marketing plan

32. Explain different agency relationships and determine seller’s preference

33. Review and explain all clauses in Listing Contract & Addendum and obtain

seller’s signature Once Property is Under Listing Agreement

34. Review current title information

35. Measure overall and heated square footage

36. Measure interior room sizes

37. Confirm lot size via owner’s copy of certified survey, if available

38. Note any and all unrecorded property lines, agreements, easements

39. Obtain house plans, if applicable and available

40. Review house plans and make copy

41. Order plat map for retention in property’s listing file

42. Prepare showing instructions for buyers’ agents and agree on showing time

window with seller

43. Obtain current mortgage loan(s) information: companies and & loan account

numbers

44. Verify current loan information with lender(s)

45. Check assumability of loan(s) and any special requirements

46. Discuss possible buyer financing alternatives and options with seller

47. Review current appraisal if available

48. Identify Home Owner Association manager if applicable

49. Verify Home Owner Association Fees with manager – mandatory or optional and

current annual fee

50. Order copy of Homeowner Association bylaws, if applicable

51. Research electricity availability and supplier’s name and phone number

52. Calculate average utility usage from last 12 months of bills

53. Research and verify city sewer/septic tank system

54. Water System: Calculate average water fees or rates from last 12 months of bills)

55. Well Water: Confirm well status, depth and output from Well Report

56. Natural Gas: Research/verify availability and supplier’s name and phone number

57. Verify security system, current term of service and whether owned or leased

58. Verify if seller has transferable Termite Bond

59. Ascertain need for lead-based paint disclosure

60. Prepare detailed list of property amenities and assess market impact

61. Prepare detailed list of property’s “Inclusions & Conveyances with Sale”

62. Compile list of completed repairs and maintenance items

63. Send “Vacancy Checklist” to seller if property is vacant

64. Explain benefits of Home Owner Warranty to seller

65. Assist sellers with completion and submission of Home Owner Warranty

Application

66. When received, place Home Owner Warranty in property file for conveyance at

time of sale

67. Have extra key made for lockbox

68. Verify if property has rental units involved. And if so:

69. Make copies of all leases for retention in listing file

70. Verify all rents & deposits

71. Inform tenants of listing and discuss how showings will be handled

72. Arrange for installation of yard sign

73. Assist seller with completion of Seller Disclosure form

74. “New Listing Checklist” Completed

75. Review results of Curb Appeal Assessment with seller and provide suggestions to

improve salability

76. Review results of Interior Décor Assessment and suggest changes to shorten time

on market

77. Load listing into transaction management software program

Property Sale Preparation - MLS

78. Prepare MLS Profile Sheet — Agents is responsible for “quality control” and

accuracy of listing data

79. Enter property data from Profile Sheet into MLS Listing Database

80. Proofread MLS database listing for accuracy – including proper placement in

mapping function

81. Add property to company’s Active Listings list

82. Provide seller with signed copies of Listing Agreement and MLS Profile Sheet Data

Form within 48 hours

83. Take additional photos for upload into MLS and use in flyers. Discuss efficacy of

walk-throughs, videography and aerial.

Marketing the Listing

84. Create print and Internet ads with seller’s input

85. Coordinate showings with owners, tenants, and other Brokers. Return all calls –

weekends included

86. Install electronic lock box if authorized by owner. Program with agreed-upon

showing time windows

87. Prepare mailing and contact list

88. Generate mail-merge letters to contact list

89. Order “Just Listed” labels & reports

90. Prepare flyers & feedback faxes

91. Review comparable MLS listings regularly to ensure property remains competitive

in price, terms, conditions and availability

92. Prepare property marketing brochure for seller’s review

93. Arrange for printing or copying of supply of marketing brochures or fliers

94. Place marketing brochures in all company agent mail boxes

95. Upload listing to company and agent Internet site, if applicable

96. Mail Out “Just Listed” notice to all neighborhood residents

97. Advise Network Referral Program of listing

98. Provide marketing data to buyers coming through international relocation

networks

99. Provide marketing data to buyers coming from referral network

100. Provide “Special Feature” cards for marketing, if applicable

101. Submit ads to company’s participating Internet real estate sites

102. Price changes conveyed promptly to all Internet groups

103. Reprint/supply brochures promptly as needed

104. Loan information reviewed and updated in MLS as required

105. Feedback e-mails/faxes sent to buyers’ agents after showings

106. Review weekly Market Study

107. Discuss feedback from showing agents with seller to determine if changes will

accelerate the sale

108. Place regular weekly update calls to seller to discuss marketing & pricing

109. Promptly enter price changes in MLS listing database

The Offer and Contract

110. Receive and review all Offer to Purchase contracts submitted by buyers or

buyers’ agents.

111. Evaluate offer(s) and prepare a “net sheet” on each for the owner for

comparison purposes

112. Counsel seller on offers. Explain merits and weakness of each component of

each offer

113. Contact buyers’ agents to review buyer’s qualifications and discuss offer

114. Fax/deliver Seller’s Disclosure to buyer’s agent or buyer upon request and

prior to offer if possible

115. Confirm buyer is pre-qualified by calling Loan Officer

116. Obtain pre-qualification letter on buyer from Loan Officer

117. Negotiate all offers on seller’s behalf, setting time limit for loan approval and

closing date

118. Prepare and convey any counteroffers, acceptance or amendments to buyer’s

agent

119. Fax copies of contract and all addendums to closing attorney or title company

120. When Offer to Purchase Contract is accepted and signed by seller, deliver to

buyer’s agent

121. Record and promptly deposit buyer’s earnest money in escrow account.

122. Disseminate “Under-Contract Showing Restrictions” as seller requests

123. Deliver copies of fully signed Offer to Purchase contract to seller

124. Fax/deliver copies of Offer to Purchase contract to Selling Agent

125. Fax copies of Offer to Purchase contract to lender

126. Provide copies of signed Offer to Purchase contract for office file

127. Advise seller in handling additional offers to purchase submitted between

contract and closing

128. Change status in MLS to “Sale Pending”

129. Update transaction management program show “Sale Pending”

130. Review buyer’s credit report results — Advise seller of worst and best case

scenarios

131. Provide credit report information to seller if property will be seller-financed

132. Assist buyer with obtaining financing, if applicable and follow-up as

necessary

133. Coordinate with lender on Discount Points being locked in with dates

134. Deliver unrecorded property information to buyer

135. Order septic system inspection, if applicable

136. Receive and review septic system report and assess any possible impact on

sale

137. Deliver copy of septic system inspection report lender & buyer

138. Deliver Well Flow Test Report copies to lender & buyer and property listing

file

139. Verify termite inspection ordered

140. Verify mold inspection ordered, if required

Tracking the Loan Process

141. Confirm Verifications Of Deposit & Buyer’s Employment Have Been

Returned

142. Follow Loan Processing Through To The Underwriter

143. Add lender and other vendors to your management program so agents, buyer

and seller can track progress of sale

144. Contact lender weekly to ensure processing is on track

145. Relay final approval of buyer’s loan application to seller

Home Inspection

146. Coordinate buyer’s professional home inspection with seller

147. Review home inspector’s report

148. Enter completion into transaction management tracking software program

149. Explain seller’s responsibilities with respect to loan limits and interpret any

clauses in the contract

150. Ensure seller’s compliance with Home Inspection Clause requirements

151. Recommend or assist seller with identifying and negotiating with trustworthy

contractors to perform any required repairs

152. Negotiate payment and oversee completion of all required repairs on seller’s

behalf, if needed

153. Schedule Appraisal

The Appraisal

154. Provide comparable sales used in market pricing to Appraiser

155. Follow-Up On Appraisal

156. Enter completion into transaction management program

157. Assist seller in questioning appraisal report if it seems too low

Closing Preparation and Duties

158. Contract Is Signed By All Parties

159. Coordinate closing process with buyer’s agent and lender

160. Update closing forms & files

161. Ensure all parties have all forms and information needed to close the sale

162. Select location where closing will be held

163. Confirm closing date and time and notify all parties

164. Assist in solving any title problems (boundary disputes, easements, etc) or in

obtaining Death Certificates

165. Work with buyer’s agent in scheduling and conducting buyer’s Final Walk-

Thru prior to closing

166. Research all tax, HOA, utility and other applicable prorations

167. Request final closing figures from closing agent (attorney or title company)

168. Receive & carefully review closing figures to ensure accuracy of preparation

169. Forward verified closing figures to buyer’s agent

170. Request copy of closing documents from closing agent

171. Confirm buyer and buyer’s agent have received title insurance commitment

172. Provide “Home Owners Warranty” for availability at closing

173. Reviews all closing documents carefully for errors

174. Forward closing documents to absentee seller as requested

175. Review documents with closing agent (attorney)

176. Provide earnest money deposit check from escrow account to closing agent

177. Coordinate this closing with seller’s next purchase and resolve any timing

178. Have a “no surprises” closing so that seller receives a net proceeds check at

closing

179. Refer sellers to one of the best agents at their destination, if applicable

180. Change MLS status to Sold. Enter sale date, price, selling broker and agent’s

ID numbers, etc.

181. Close out listing in your management program

Follow Up After Closing

182. Answer questions about filing claims with Home Owner Warranty company if

requested

183. Attempt to clarify and resolve any conflicts about repairs if buyer is not

satisfied

184. Respond to any follow-on calls and provide any additional information

required from office files.