Maine Shines in Zillow’s 2025 Rankings: Portland and South Portland Among the Nation’s Most Popular
December 17, 2025 | By Balsam Realty
Zillow has released its annual list of the most popular housing markets in the U.S.—and once again, Maine claims national attention.
For the second year in a row, Portland, Maine tops the list as Zillow’s Most Popular Vacation Town. Nestled along Casco Bay, Portland continues to attract home shoppers nationwide with its blend of working waterfronts, walkable neighborhoods, historic architecture, and one of the best culinary scenes in New England.
Just across the bridge, South Portland earned its own recognition, ranking #2 among Zillow’s Most Popular Coastal Cities. With access to sandy beaches, public trails, the bustling Mill Creek area, and proximity to downtown Portland, South Portland offers the lifestyle many coastal buyers are searching for.
What This Means for Southern Maine Real Estate
Southern Maine continues to draw interest from out-of-state buyers seeking scenic, livable communities within commuting distance to job hubs. Here in Freeport, Yarmouth, Cumberland, and surrounding towns, we're seeing:
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Increased buyer demand
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Persistent low inventory
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Competitive pricing and short days on market
For example, in Freeport, inventory remains historically low, an extremely tight market where well-presented listings continue to perform.
Why Zillow Recognition of Maine Cities Matters
When national platforms like Zillow highlight our region, it drives more eyes and more offers to southern Maine listings. For sellers, that can mean stronger pricing and shorter time on market. For buyers, it reinforces the need for strategic, well-prepared offers.
Whether you’re looking to sell in 2026 or just want to understand what your home is worth in today’s high-demand landscape, we’re always happy to offer a market consultation.
Thinking of buying or selling in Freeport, South Portland, or greater Portland?
Let’s talk about what these national rankings mean for your next move.
📞 (207) 865-0123
📧 homework@balsamrealty.com
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